Creating a custom product label can feel tricky when you are not sure what to include.

You want it to look good, but it also needs to be useful.

A good product label should help people understand what the product is, who made it, and how to use it.

The exact details will depend on what you sell, but there are some common things many product labels should include.

1. Your business name

Your business name should be easy to find on your label.

This helps people know who made the product.

It also helps them remember your brand later.

If someone loves your product, you want them to be able to find you again.

2. Your logo

If you have a logo, adding it to your label can help your product look more professional.

Your logo helps people recognise your brand.

It also helps keep your packaging consistent across different products.

If you sell a range of products, using the same logo across your labels can make everything feel more connected.

3. The product name

Your label should clearly say what the product is.

For example:

• Vanilla Soy Candle
• Strawberry Jam
• Lavender Bath Salts
• Lemon Myrtle Soap
• Handmade Dog Treats
• Custom Wedding Favours

Try to keep the product name clear and simple.

Customers should not have to guess what they are looking at.

4. The scent, flavour, colour, or product type

If your product comes in different options, your label should make that clear.

This could include:

• Scent
• Flavour
• Colour
• Size
• Style
• Material
• Finish

This is helpful if you sell products that look similar but have different options.

For example, candles may look the same from the outside, but the scent needs to be clear.

5. Ingredients or materials

Some products need ingredients or material details.

This is especially important for products like:

• Food
• Skincare
• Soap
• Candles
• Pet products
• Cleaning products
• Handmade items

People may need this information because of allergies, safety, personal choice, or product care.

Keep this section clear and easy to read.

6. Directions for use

If your product needs instructions, include them on the label or packaging.

This could be simple.

For example:

• Shake well before use
• Store in a cool dry place
• Burn for no more than 4 hours
• Apply to clean skin
• Hand wash only
• Keep away from children

Instructions help customers use your product properly and safely.

7. Warnings or safety information

Some products may need warnings.

This depends on what you sell.

For example, candles may need burn warnings. Skincare may need patch test advice. Food may need allergy details.

If you are not sure what your label legally needs, it is worth checking the rules for your product type and location.

A label can look beautiful, but it also needs to be safe and correct.

8. Weight, size, or quantity

Many product labels include how much is inside.

This could be:

• Weight
• Volume
• Number of items
• Size
• Length
• Pack quantity

This helps customers know what they are buying.

It can also help you look more professional when selling at markets, online, or in shops.

9. Website or social media details

If there is space, add your website or social media handle.

This gives customers an easy way to find you again.

It can also help people follow your business, reorder, or recommend you to someone else.

Even a small website or Instagram handle can be useful.

10. A barcode, QR code, or batch number

Some businesses may need extra details like:

• Barcode
• QR code
• Batch number
• Best before date
• Made date
• Use by date

Not every product needs these, but they can be useful as your business grows.

A QR code can also link people to your website, care instructions, ingredients page, or reorder page.

Final thoughts

A custom product label should be clear, useful, and easy to read.

It should help your customer understand your product and remember your brand.

You do not need to overcrowd the label with too much information.

Start with the most important details, then build from there.

Need help creating custom product labels?

The Label Diva can help you create labels that look professional and suit your products.

Get in touch today to organise custom labels for your business.